I watched Spider-Man: Into the Spider-Verse on Sunday night and was surprised by how much I enjoyed it. When Ming first put the movie on, I was like meh but by the end of it, I was like wow!
In the last few years, I’ve found myself pretty out of it when it comes to superhero movies. In fact, when I watched Spiderman: Far From Home, I was shocked to discover that Iron Man was dead.
I don’t remember him dying in The Infinity Gauntlet.
As entertained as I am by the movies, whenever I think about the Marvel Cinematic Universe, I don’t think, “What amazing movies!”
Instead, what goes through my head is, “Wow! Amazing content marketing.” 🤓
According to an article in Quartz, when the movies were first produced, the main goal was to “break even on productions and make money selling toys and other products tied to the films”.
Marvel chose Iron Man because in their group surveys, he was the toy that most of the children wanted to play with.
“Marvel brought together groups of children, showed them pictures of its superheroes, and described their abilities and weapons. Then they asked kids which ones they would most like to play with as a toy. The overwhelming answer, to the surprise of many at Marvel, was Iron Man.”Ben Fritz, The Big Picture: The Fight for the Future of Movies
Imagine this as a content marketer: You create content to sell a product and yes, you see product sales increase. And you also end up making tonnes more on that piece of content!
Is that the dream or what? It’s really something to marvel at.