In today’s Product Hunt email, I learned that Tumblr has been acquired by Automattic . 

For those who aren’t avid followers of tech companies, Automattic is the company behind WordPress.com, which I use for this blog. Tumblr is a microblogging platform that I’ve been using for years. 

Tumblr has always been a place for me to follow niche communities and prior to its ban on porn, was a platform that felt freer than the others. Less evil, more democratic. 

According to the Product Hunt email newsletter, “Tumblr is an iconic product of the internet” where people shared pictures, videos and text “before Instagram, Twitter and Reddit became mainstream”. 

Sometime in 2007 or 2008, I used to spend hours on Tumblr, posting quotes from books I’d read. It was my main blogging platform for a while.

I once tried to build a Tumblr theme armed with their documentation and basic knowledge of HTML and CSS. 

Then Yahoo bought it. Ads started to show up. I was still a non-active onlooker, browsing mostly simblrs (Tumblr blogs about The Sims) and adult content. 

After Verizon’s acquisition of Yahoo and its decision to ban adult content, I felt less comfortable on the platform. But I’m pleased to hear this piece of news.

As a huge fan of both WordPress and Tumblr, I’m excited to see what’s in store. 

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