For the past few months, I’ve been thinking about building a separate website to act as my personal homepage. (I’ll probably have to add this to my In Progress website.) 

Considering the fact that I’m unemployable, and constantly working on a range of projects, keeping my CV updated has been a struggle. 

On the other hand, I’m a fan of keeping most of my projects under wraps.

However, Chris Shiftlett — in an article on 99u — argues that having a personal website is “good for you”. 

“The best time to make a personal website is 20 years ago. The second best time to make a personal website is now,” he writes at the start of the article. 

He adds that “longevity matters”. 

“Those who have had a personal website for many years are more likely to have a strong reputation, a large audience, and a trustworthy identity (not to mention strong search results for their name),” he says. 

His article also goes into the how of setting up one’s personal website and the first point is: Define the purpose of your site

This is one thing that I always come back to — even when creating content. 

Whether it’s coming up with a design or setting up a social media channel or writing a blog post, I usually recommend my clients to think about audience and purpose, before even starting work (they don’t always listen). 

I guess it’s a question I need to be asking myself as well. 

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