I’m always fascinated by the ads that Ryan Reynolds comes up with and this time was no different. His latest stunt is a gin ad in his Netflix movie ad in a Samsung TV ad, which Fast Company calls the “turducken of advertising”.
In the article, the writer also comments on Reynolds’ “ability to mock pop culture while simultaneously creating it”.
I love his ads because Reynolds is always on-brand. This style (or shtick) of his works because as an audience we know what he stands for as a brand. Would the same kind of ad work for someone else like, say, Hugh Jackman?
I don’t know the answer to that, but it’s a question to think about.
This, I guess, comes back to authenticity.
Authenticity isn’t always about being the most earnest, or coming up with a message that will tug at heart strings. It’s about staying true to who you are, to what your brand represents.
When Ron Swanson from the TV series Parks and Recreation sets up his business, he called it “Very Good Building & Development Co”.
As background, Ron is no-fluff, no-nonsense type of character. And when he cares about something, works on it to the best of his ability. He’d rather have less business than compromise the quality of his work.
The quality of his work is what sells. And when he needs to create a commercial, I think mainly to tell people that he exists, he goes straight to the point as well.
For your viewing pleasure: